"Fabulous! The best smoked salmon we have ever tasted." Karen G. 😁
Pale But Interesting with Pale ale, black pepper and lemon
✔️ The Best Smoked Salmon you Have Ever Tasted - or your Money Back!
✔️ Unique range of flavours
✔️ Suitable for freezing
✔️ FREE guaranteed chilled delivery with £75+ spend (otherwise £5.95)
A classic flavour combination of lemon and black pepper gives this a traditional note. We add in some pale ale to even out the flavour and make this one perfect in all settings where you might enjoy smoked salmon!
The finest responsibly sourced salmon
Light smoke over apple and beech
Marinaded in pale ale, black pepper and lemon zest
Zingy and peppery, a crowd pleaser to go wherever you would normally serve smoked salmon!
"A yummy new addition- ‘Pale but interesting’ with pale ale, black pepper and lemon. We both really enjoyed it and will have it again. The alcohol added is subtle and the main flavour that comes thru is the beautiful quality smoked salmon, plus the lemon and pepper. Highly recommend!" Fiona S.
Ingredients: Atlantic salmon (FISH) salt, Demerara sugar, pale ale (MALTED BARLEY, MALTED WHEAT) black pepper, lemon zest, apple and beech smoke.
Minimum 5 days shelf life on delivery. Suitable for freezing
Delivery & FAQs
With the inability to give you a sample like we would at our market stall we offer a money back guarantee on any products you don't like! If you're a smoked salmon lover, and not afraid to try something a little different, we're sure you're our kind of customer. If you really don't like it we'll refund you in full. Can't say fairer than that!
Chilled Delivery Guarantee
With our no quibble guarantee we will refund or replace any products that don't arrive with you in perfect condition.
Please allow up to 3-5 business days for delivery at the moment as everything is being made fresh to order to keep up with demand (June 2022) We make our smoked salmon fresh each week. Most smaller pack sizes (100g and 200g) we hold some stock of and will despatch as quick as possible which is the same for our Taster and Gift packs. For larger sizes (half and whole sides) we will slice these in the week and deliver on the coming Friday (e.g order Tuesday morning, will be with you Friday) If you need it more quickly, please pop us an email (we're very friendly) and we'll do our best to get it out to you sooner, or offer the same weight in smaller pack sizes. If you're not sure, don't hesitate to email firstname.lastname@example.org and if you have any special requirements or need to hold delivery until a later date, please state these in the notes section in the cart or at checkout.
Northern Ireland, Highlands and Islands
Please get in touch with us before ordering and we can advise on the best method for delivery to your area.
How does my smoked salmon get delivered?
Your order will be packaged in insulated packaging filled with ice packs which are tested to keep the products chilled for up to 48 hours. We use DPD to transport the products on an overnight service, so the product should always arrive chilled as though it had been in a fridge. The insulated packaging is either compostable, re-usable or recyclable.
Do I need to be home when it is delivered?
If you're not home we ask the courier to leave the package either with a neighbour or in a safe place. It is always preferable to have someone around to sign for the delivery though, so an address where someone is available (home or work) would help.
How much does delivery cost?
Delivery free when you spend £75, or below that £5.95 and is applied at checkout, and is based on your cart total after any discounts.
Where is the salmon from?
We source our salmon through Billingsgate fish market, selecting only the freshest Scottish* salmon from farms with a focus on responsible farming. We use wild salmon by special order only, please sign up to our emails to hear when this is possible.
*Occasionally due to weather conditions Scottish salmon may not be available, in which case we use the best quality farmed Atlantic salmon available.
What is the use by date?
All our cold smoked salmon and trout is packaged with a minimum of 23 days shelf life. The only exception is our hot smoked salmon and paté which has a shorter use by date - 14 days. We will never send out any packs of smoked salmon with less than 5 days remaining on its use by date, or pâté with less than 3 days remaining.
Can you freeze it?
Yes, all our products are suitable for freezing. Please freeze on day of arrival.
I have a discount code - where do I use it?
There is a small box in the cart section where you review your order that asks for your discount code. Please enter it here and the discount will be automatically applied.
How much should I buy per person?
We recommend 50g per person as a portion. Really love smoked salmon? Double it!
About Our Fish
We source our fresh Scottish farmed salmon via Billingsgate fish market. Wherever possible we choose RSPCA assured Scottish farms*, with key ambitions to follow responsible farming practices.
The salmon is filleted and then slow cured in our unique blend of Dead Sea salt and demerara sugar. The slow cure firms up the fish and gives the salmon a more meaty texture. It is not greasy or slimy like some other smoked salmon.
We then smoke gently over complementary wood smokes. After smoking, the salmon is rested overnight before being sliced by hand in our little Sussex smokehouse. We choose to slice the salmon in thicker, vertical, more decadent slices. Once our customers have tried it this way they never go back!
*Sometimes this isn't always possible due to weather conditions etc, in which case we choose the next best alternatives
As Seen In
We buy this salmon often, it’s always delicious, and amazing quality
This time the courier failed
I contacted pished fish and they sorted it, sending replacements asap.
Thanks Laura, glad we got it all sorted in the end. Cheers!
This is delicious salmon. Won't buy any other now. My favourites are Pale but interesting, both Whisky ones and Designated Driver. I eat them just as they are, with a glass of chilled NZ Sauvignon Blanc. For me, that's heaven!
Cheers Pam, sounds pretty perfect to us too!
This is one of our favourites. Not sure we can taste the pale ale, but the lemon and pepper is really nice.
Thanks Mary, one of my faves too. Cheers!
I love all the flavours, just working my way through them. It's great that you can order abd then freeze so there is always some in the house! Not tried the Pale Ale on yet but will try over the weekend.
Thanks Lorna, hope you enjoy the pale ale one, one of my faves.
I rate all the products highly; that's why I keep coming back for more. Great flavour and great texture.