The Designated Driver
The Designated Driver
The Designated Driver
The Designated Driver
The Designated Driver
The Designated Driver
The Designated Driver
The Designated Driver
    • - Robust smoke over oak, juniper and cherry wood

    • - Smokey outer layer, rich creamy and buttery inner flesh

    • - Award winning smoked salmon (Nourish Awards 2019 - Best Meat or Fish)

We choose the most reputable salmon farms in Scotland to supply our PGI status salmon. We never use cheaper, fattier, Norwegian fish. The salmon is sustainably farmed and considered sushi grade (super fresh!)

The salmon is filleted and then slow cured in our unique blend of Dead Sea salt and demerara sugar. The slow cure firms up the texture and gives the salmon a more meaty texture. It is not greasy or slimy like  other smoked salmon can be.

The Designated Driver is, of course, not infused with booze, but smoked over juniper and cherry woods. It's our smokiest one, but still allows the creamy, buttery flavour of the fish to shine through.

After smoking, the salmon is rested overnight before being sliced by hand in our little Sussex smokehouse. We choose to slice the salmon in thicker, vertical, more decadent slices. Once our customers have tried it this way they never go back! A truly luxurious taste experience and one which will have you wishing everything was booze infused!


Ingredients - Scottish salmon (fish), salt, demerara sugar. Juniper, cherry and hickory smoke 


- Minimum 5 days shelf life from despatch 


Booze Infused Smoked Salmon

The Designated Driver

No booze, just cherry and juniper wood smoke

Which pack size? (Allow for 50g per person)

Customer Reviews

Based on 44 reviews

The whole experience from order to eating was really good, all excellently executed especially the eating part. Really happy

Hi Carole, well the eating part is the important part right?! Thanks for the review! james

Absolutly Delicious

Enjoyed from first to last bite.

Excellent news! Thanks Jenny.


I received my order today of smoked salmon it was absolutely delicious.
I have been a Fishmonger for over thirty years now and i have tasted lots of different types of smoked salmon and i have had the pleasure of curing smoked salmon myself at Gunns Fishmongers in Brighton many moons ago.
This smoked salmon is lovely and i rate it right up there and in my opinion it has the perfect balance of smoke, salt, texture and flavour i would highly recommend it to anyone thinking of buying a quality smoked salmon.
lastly i would to say i am really happy to see traditional skill of curing fish continues and what i tasted it is in safe hands at The Pished Fish.

Well this really is music to our ears! Thanks Philip. Delighted you enjoyed it, and very happy to be seemingly up there in the ranks of the best. Thanks for your kind words! James

Pished Fish...........delicious

This iis my first entry to the world of Pished Fish and I can only say that I am delighted. I live on my own so most of the fish is in my deep freeze. On Easter Sunday I share a good serving with friends.The comment from one was "You can actually taste the fish..............too often it is too salty" I did not see the driver!

Welcome to the club, great to have you on board! Cheers! James

Gift for family

The smoked salmon was a gift for my family and they absolutely loved it. I much appreciate the fact it was delivered in time for Easter in spite of my late order. Thank you.

Thanks so much Beryl! Very happy to have the family on board too! Cheers, James