Pale But Interesting with Pale ale, black pepper and lemon

🍺 Pale But Interesting (Pale Ale Smoked Salmon)

Picture yourself in a cosy British craft brewery, where hoppy innovation meets artisanal tradition. Inspired by our love of a proper pale ale, we've created something that would make any beer enthusiast raise their glass - a perfectly balanced smoke that's anything but boring!

✨ What makes it special:

• Superior, responsibly sourced atlantic salmon (from RSPCA or ASC assured farms, because happy fish = tasty fish)

• Slow-cured in Dead Sea salt and demerara sugar (patience is a virtue!)

• Gently smoked over apple and alder woods for a subtle, sophisticated finish

• Infused with craft pale ale for a subtle hoppy note, with lemon zest and black pepper

• Carved in thick, decadent slices

🍽️ Serving Suggestions:

• Layer onto sourdough with cream cheese and watercress

• Create a ploughman's-style lunch board with sharp cheddar and pickles

• Add to a rustic sandwich with fresh rocket and grainy mustard

💫 Perfect for:

• Craft beer enthusiasts

• Casual weekend lunches

• When you want to bring some brewery magic to your table

Each pack contains our signature thick-cut slices (we recommend 50g per person), with a minimum 5 day shelf life (but generally a lot longer). Though, between us, it rarely lasts that long in anyone's fridge!

🌟 Pairs beautifully with:

• Your favourite pale ale • Artisan sourdough • Lazy Sunday afternoons

Ingredients: Atlantic salmon (FISH) salt, Demerara sugar, pale ale (MALTED BARLEY, MALTED WHEAT) black pepper, lemon zest, apple and beech smoke.

 Minimum 5 days shelf life on delivery. Suitable for freezing

Satisfaction Guarantee

With the inability to give you a sample like we would at our market stall we offer a money back guarantee on any products you don't like! If you're a smoked salmon lover, and not afraid to try something a little different, we're sure you're our kind of customer. If you really don't like it we'll refund you in full. Can't say fairer than that!

Chilled Delivery Guarantee

With our no quibble guarantee we will refund or replace any products that don't arrive with you in perfect condition. 

Delivery

Please allow up to 3-5 business days for delivery as everything is made fresh to order. We make our smoked salmon fresh each week. Most smaller pack sizes (100g and 200g) we hold some stock of and will despatch as quick as possible which is the same for our Taster and Gift packs. For larger sizes (half and whole sides) we will slice these in the week and deliver on the coming Friday (e.g order Tuesday morning, will be with you Friday) If you need it more quickly, please pop us an email (we're very friendly) and we'll do our best to get it out to you sooner, or offer the same weight in smaller pack sizes. If you're not sure, don't hesitate to email info@thepishedfish.com and if you have any special requirements or need to hold delivery until a later date, please state these in the notes section in the cart or at checkout.

For Northern Ireland, Highlands and Islands

Please get in touch with us before ordering and we can advise on the best method for delivery to your area.

How does my smoked salmon get delivered?

Your order will be packaged in insulated packaging filled with ice packs which are tested to keep the products chilled for up to 48 hours. We use DPD to transport the products on an overnight service, so the product should always arrive chilled as though it had been in a fridge. The insulated packaging is either compostable, re-usable or recyclable. 

Do I need to be home when it is delivered?

If you're not home we ask the courier to leave the package either with a neighbour or in a safe place. It is always preferable to have someone around to sign for the delivery though, so an address where someone is available (home or work) would help.

How much does delivery cost?

Delivery is free when you spend £75+ or below that £5.95 and is applied at checkout, and is based on your cart total after any discounts.

Where is the salmon from?

We source our salmon through Billingsgate fish market, selecting only the freshest Atlantic salmon from farms with a focus on responsible farming and are either RSPCA assured, ASC or Label Rouge certified.

What is the use by date?

All our cold smoked salmon and trout is packaged with a minimum of 23 days shelf life. The only exception is our hot smoked salmon and paté which has a shorter use by date - 14 days. We will never send out any packs of smoked salmon with less than 5 days remaining on its use by date, or pâté with less than 3 days remaining.

Can you freeze it?

Yes, all our products are suitable for freezing. Please freeze on day of arrival.

I have a discount code - where do I use it?

There is a small box in the cart section where you review your order that asks for your discount code. Please enter it here and the discount will be automatically applied.

How much should I buy per person?

We recommend 50g per person as a portion. Really love smoked salmon? Double it!

Do you do wholesale?

Yes indeed - we include some of the finest food-halls in the land as stockists. If you'd like to join them please get in touch here

We source our fresh Scottish farmed salmon via Billingsgate fish market. Wherever possible we choose RSPCA assured Scottish farms*, with key ambitions to follow responsible farming practices. 

The salmon is filleted and then slow cured in our unique blend of Dead Sea salt and demerara sugar. The slow cure firms up the fish and gives the salmon a more meaty texture. It is not greasy or slimy like some other smoked salmon.

We then smoke gently over complementary wood smokes. After smoking, the salmon is rested overnight before being sliced by hand in our little Sussex smokehouse. We choose to slice the salmon in thicker, vertical, more decadent slices. Once our customers have tried it this way they never go back!

*Sometimes this isn't always possible due to weather conditions etc, in which case we choose the next best alternatives