The Designated Driver (No booze!) just Juniper Smoke


Sushi grade Scottish salmon

Long, slow smoke over Juniper and cherry

Kept au naturel (no booze!)

Hand carved in thick, decadent sliced

Rich and smokey, try it as part of a cream cheese filled bagel and taste the flavours shining through - wafer thin this is not!

Ingredients: Atlantic salmon (FISH) salt, Demerara sugar, juniper and cherry wood smoke.

Minimum 5 days shelf life on delivery. Suitable for freezing

We source our salmon through Billingsgate fish market. Our stipulations are that the salmon must be PGI status Scottish salmon and only from RSPCA or Label Rouge approved high welfare farms. The salmon must also be considered sushi grade for freshness.

The salmon is filleted and then slow cured in our unique blend of Dead Sea salt and demerara sugar. The slow cure firms up the fish and gives the salmon a more meaty texture. It is not greasy or slimy like some other smoked salmon.

We then smoke gently over complementary wood smokes. After smoking, the salmon is rested overnight before being sliced by hand in our little Sussex smokehouse. We choose to slice the salmon in thicker, vertical, more decadent slices. Once our customers have tried it this way they never go back!

Delivery is £4.95 or free when you spend £50. Your order will be packaged in recyclable, insulated packaging with an ice pack. DPD is our chosen courier and they will contact you with an hour window for delivery, although you do not need to be at home. We offer a full no quibble refund or replacement for any deliveries that do not arrive in perfect condition

Most orders are despatched in under 3 working days. If you are ordering a larger size (whole or half side) this can be up to 7 working days depending on where we are in our weekly production cycle. If you need this urgently, please contact us directly and we can advise of a lead time.



We charge £10 for delivery to Northern Ireland and the Scottish Highlands and Islands. Why is this? DPD are unable to reach you within our specified time period, so we need to use Royal Mail who are a lot dearer for a next day tracked parcel.

Customer Reviews

Based on 128 reviews
peter lugsdin
best ever

outstanding and comparable only to the wild caught, which I enjoyed many years ago in the West of Ireland.
peter lugsdin

Anne Dexter
Absolutely delicious

I have received several orders from The Pished Fish and have thoroughly enjoyed them all. The Designated Driver is absolutely delicious, great quality and taste xx

Mary McGrory
I’d give it 6 stars if I could

This is probably the nicest smoked salmon I have ever tried. None of your thin, practically transparent slices here - these are properly generous slices of absolutely delicious smoked salmon. To be fair to all of the other varieties of smoked salmon sold by the Pished Fish this is the only one I have tried so far so some of the others might be even better (I am working my way through a bundle, but this is far and away the best smoked salmon I have tried from both supermarkets and other online retailers). So glad to have found you!

We're so glad you enjoyed it so much Mary! It's true, the thick slices are rather decadent and we hope you enjoy the rest of your bundle just as much!
Cheers, Sophie

Bruce Hill
Designated Driver

Wonderful smoked salmon - definitely the best I have ever tasted. Delicious and quite unlike the skinny shop bought salmon.

Jayne Slim
Awesome Smoked Salmon

The non-booze smoked salmon (designated driver) was fabulous. Fragrant smoky flavour and a good thickness (not the usual thin stuff you even with the posh end stuff in supermarkets) Enjoyed by all of us including our 8 year old - can’t wait for the “drunken” ones (not the 8 yr old of course!!)

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